The Satisfaction Formula

Dave Sweet
Dave Sweet
Jayna Sweet
Jayna Sweet

People always seem to complain about customer service. "That barista made my drink wrong," or "That plumber had to come back three times because they didn't get it right the first two times." Business owners and customer service representatives know that creating happy customers is essential for "good business," so they long for a way to keep those kinds of complaints from ever happening. The Satisfaction Formula aims to solve this problem by providing a practical, simple, literal formula that, when applied, guarantees satisfied customers!

Harnessing their vast expertise in how adults learn and retain information, father-daughter duo Dave and Jayna Sweet use a carefully crafted blend of anecdotes and meticulous research to provide a practical strategy to maximize customer engagement. Likewise, if you're someone who's always mystified by what makes a different generation of customer "tick," never fear! Written from a multi-generational perspective, The Satisfaction Formula dives into key concepts that will ensure your Boomer, Millennial, and Gen Z customers become lifelong advocates of your business.

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